Zealot Shopping Spree ContinuesThursday, March 12, 2015
Venice digital media firm Zealot Networks has bought yet another marketing agency to add to its growing roster of creative agencies.
Its latest acquisition is L.A.’s Threshold Interactive, a digital marketing firm that’s counted Swiss food and beverage giant Nestlé as a client for 10 years, according to a Zealot statement. Deal terms were not disclosed.
Last month, Zealot brought Neighbor Agency and Idea Farmer, two other local marketing shops, under its umbrella.
Threshold has experience working with up-and-coming YouTube stars on digital campaigns, which meshes with Zealot’s goal of crafting online content for brands.
“Threshold Interactive complements our existing portfolio of companies not only by bringing extensive experience in creating rich and deep content for multiple digital platforms but also their proven ability to deeply engage that vital consumer audience – millennials," said Danny Zappin, Zealot’s president and chief executive, in the statement.
Zappin, co-founder and former chief executive of Culver City’s Maker Studios Inc., launched Zealot in August. The company received an investment from media giant ITV in December that valued the startup at $100 million. The company secured $25 million in initial funding at launch from investors including Zappin and 15 former and current Maker Studios employees.