Twenty In Their 20s: Noah Cowan

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Aura Knifeworks, a Signal Hill maker of custom chef’s knives

Employees: 4

Financials: Profitable

What led you to start your own business?

I felt like knife manufacturers were making knives the way that Burger King would manufacture hamburgers. I started modifying knives and making them better in culinary school and then friends wanted me to do theirs. And then local chefs wanted me to do theirs. I didn’t set out to do this, it just kind of became my destiny.

Where did you get the startup money?

I got a small loan from my grandpa when I was just turning 19. That allowed me to start making the blades myself, with the right grinding equipment. Now we have some investors. One invested $40,000, another does consulting work for us for free and has a small stake in the company.

What’s been the biggest challenge so far?

We’ve definitely been eating Cup Noodles. I don’t acknowledge it because I’m committed, but I guess it’s hard from a financial standpoint.

What’s the most important lesson you’ve learned?

Trust is the most important factor in business.

You’re younger than many peers in your industry. Is that a challenge?

It’s almost a blessing. People tend to trust you more and they think that lack of experience is an advantage to them.

Has your youth led to any awkward situations, such as when you supervise employees who are older than you?

I’m actually the youngest one at the company, but nobody treats me like that. I wouldn’t say I’m mature for my age. I just think that when you have a vision it makes it easier to grow toward that.

Would you start another company?

I would, but I wouldn’t do anything that takes away from this. It’s kind of my dream to retire in my 30s and have a restaurant and a vineyard.

Could you ever work for someone else?

Probably not anymore. I couldn’t work for a tyrant. But in a way, I’m working for chefs. Even when you’re your own boss, you’re not working for yourself. I like working for chefs because they’re the most interesting people.

What do you do to unwind?

I ride my bike to and from work every day and that clears my mind.

– Hannah Miet

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