Dish Network has announced that Maker Studios will be a programming partner for its new online streaming service Sling TV.
Maker, bought last year by the Walt Disney Co. of Burbank, is the only online video producer listed at launch as part of the satellite service provider’s core programming package.
The Culver City digital media company is a multi-channel network; popular channels include video game commentator PewDiePie and fashion blogger Jenn Im of ClothesEncounter.
Sling TV will host a “Best of Maker” offering that highlights original and talent-produced Maker videos. Additional genre-driven programming and networks from Maker will join the streaming service later this year.
TV channels in the $20-a-month package include ESPN, ESPN2, TNT, TBS, Food Network, HGTV, Travel Channel, Adult Swim, Cartoon Network, Disney Channel, ABC Family and CNN.
Sling TV is squarely aimed at younger “cord-cutters” who don’t hold cable subscriptions and is intended to be supplementary to streaming sites such as Netflix and Hulu. Dish’s decision to loop in short and long-form content from Maker makes sense as much of its 9 billion monthly views come from young eyeballs.
Subscribers can watch Sling TV’s programming via its app, available on iOS and Android devices, as well as streaming devices such as Amazon’s Fire TV Stick and Google’s Nexus Player.
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