Bow-Tie Maker Hanging Loose

0
Bow-Tie Maker Hanging Loose
Chained Up: Victor Becerril at Soho House in West Hollywood.

Four years ago, Victor Becerril was getting ready for an Oscar party at private West Hollywood club Soho House when he had a fit of inspiration.

Becerril, the club’s receptionist, decided to sew a chain to his bow tie to make it look more like a necklace than a traditional tie.

Partygoers were so fascinated that he started taking custom orders – even finding a fan in musician Chris Brown.

Now, Becerril’s Hollywood company, Low Bow, has expanded its product selection and is looking to launch a Kickstarter campaign.

“I’m at a point where I need to just go 100 percent with my company,” he said.

It helps that the designer works part time at Soho House, where he said many members and guests have ordered bow ties after seeing him wear his.

The items are made with cloth sourced from downtown L.A.’s Fashion District and feature silver or gold chains. Each tie is handmade by Becerril, who produces about 20 to 50 a month. Prices range from $80 for a Low Bow dog collar to $375 for an organic cotton pique fabric featuring silver studs.

The ties, which can be worn by men and women, are sold on his website and at boutiques such as Roseark in West Hollywood and Espionage near the Grove in L.A.’s Fairfax District.

He also launched a clip-on bow tie earlier this year that comes in a more boxy shape.

Becerril said he would like to expand his line to include traditional bow ties. But for now, he’s happy creating his quirky items that can be paired with a T-shirt.

“On a chain, you kind of have to have a little bit of confidence in your style,” he said. “But (you) can just put it on over a T-shirt and jacket.”

– Subrina Hudson

No posts to display