Math-Science Campaign Could Add Up to Job

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Ad agency Team One in Playa Vista wants its new round of job applicants to ditch the traditional process of submitting a resume.

The firm launched a competition last month asking candidates to create a campaign to increase engagement among students in the fields of math and science – basically helping to make those subjects “cool.” Applicants can create an event, mobile app, film or anything else they think will meet that goal, and the agency will help them create it if they win.

Phil Henson, creative director at Team One, helped develop the program and said it was a chance to pinpoint more entrepreneurial candidates.

“We wanted to find really creative thinkers that were self-motivated enough and excited by being able to make and produce something right away at a job,” Henson said. “How agencies work and the type of work we do is changing, and we wanted to find people that were flexible and up to the challenge and can thrive.”

The work will be judged by a panel of Team One executives, who will tap three winners, based on criteria such as creativity, feasibility and potential buzzworthiness, to work as a team on the campaign.

The prize is a three-month freelance job to manage a $25,000 budget for creating the campaign. Candidates might also have a chance to stay on full time. Team One started accepting applications for the competition last month; the deadline to apply is April 13.

Once the campaign is created, Team One plans to partner with a nonprofit to help implement it.

Going Digital

Long Beach has its first digital billboards, thanks to a proposal the city’s Planning Commission approved last year.

The two Clear Channel Outdoor digital billboards went live last week. One is located near the 91 freeway and the second along the 710.

The ordinance allows digital billboards to be constructed in exchange for the takedown of traditional billboards.

There’s been controversy in Los Angeles and other cities over digital billboards and the blight they might cause, but Long Beach City Councilwoman Lena Gonzalez said the ordinance would actually allow the city to better place new billboards.

“We’re pleased with the flexibility the ordinance has provided thus far,” she said in a statement. “City officials are now better able to take an in-depth look at where billboards should be in our community and ensure that they’re appropriately located.”

The ordinance mandated that any billboard company wishing to install a digital billboard must remove four square feet of traditional billboard space for every square foot of digital space constructed.

Layne Lawson, Clear Channel’s director of public affairs, said the Long Beach billboards will allow local and regional business to advertise and even offer a real-time space for the city to place public safety messages in times of emergency.

Long Beach is just one of several local cities that have recently implemented legislation to permit digital signs in nonresidential areas. Others include Buena Park, Carson and Baldwin Park.

Agencies & Accounts

Advertising agency David&Goliath in El Segundo has named Mike Geiger managing partner and chief digital officer. Geiger previously served as president and chief integration officer of North America for New York marketing firm J. Walter Thompson. … Downtown L.A. ad agency Hawthorne Direct has named Bob Dashtizad senior director of digital media. He was previously a principal at West L.A. marketing agency Sonar Media Group. … Creative digital agency Modus Operandi in Hollywood has been named agency of record for Atwater Village brewery Golden Road Brewing. … Public relations firm Allison+Partners in Brentwood has named Carline Jorgensen general manager. Jorgensen was most recently managing director at public relations firm Burson-Marsteller in Santa Monica. … Ad agency Pitch in Culver City has named Rob Goldenberg executive creative director and Helena Skonieczny executive design director and creative director. Goldenberg was most recently director of brand marketing for Beats Music in Culver City. Skonieczny was previously associate creative director at TBWAMedia Arts Lab in Playa Vista. … Public relations firm Blaze in Santa Monica has added client Schwabinger Tor, a development project in Munich, Germany. The agency will be responsible for the project’s public relations efforts in North America. … Marketing agency Troika in Los Angeles has named Richard D’Alessio creative director. … Ad tech company engage:BDR in West Hollywood has named Jeanne Houweling adviser. Houweling previously served as chief revenue officer at software company PubMatic in Redwood City. … Public relations firm Bob Gold & Associates in Redondo Beach has signed Envivio Inc., a video technology company in San Francisco, as a client. … Marketing agency Buddha Jones in Hollywood has named Scott Carson head of video-game marketing. Carson was vice president and creative director at Ant Farm in Los Angeles.

Staff reporter Subrina Hudson can be reached at [email protected] or
(323) 549-5225, ext. 251.

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