Restaurant Aims to Hold Block Party

0

Parents will get to rock out a bit longer at the rock ’n’ roll-themed family restaurant Rock & Brews in El Segundo.

The restaurant has linked up with Tegu, a Honduran toy company that manufacturers magnetic wooden building blocks, to place the blocks at the tables for kids to play with – and to have the blocks for sale at the restaurant.

Michael Zislis, Rock & Brews co-founder, said the eatery began testing the product at its flagship location in El Segundo last month and plans to carry the line at all eight locations by the end of this month, including two opening by the end of this year.

“They reached out to me with a sales pitch,” said Zislis, a father of six. “And I said to them, ‘You don’t have to give me a sales pitch – I own about $500 of this at home.’ This is my kids’ favorite toy.”

Diners who receive children’s menus are also loaned a small bucket of Tegu blocks for kids to play with while they eat. The restaurant’s gift shop will sell two styles of Tegu products, which will be the wooden block car Dart for $40 and travel-friendly Pouch for $25.

Zislis, who co-founded the restaurant with partners Paul Stanley and Gene Simmons of the band Kiss, said it was important to expand the restaurants’ kid-friendly offerings.

“Anytime you can have the kids engaged longer, the parents are going to come more often,” he said. “Parents are driven to their destination a lot by the children.”

– Subrina Hudson

No posts to display