BloomNation.com has raised $5.6 million in Series A funding, money that will go toward expanding its team and further developing its online marketplace for florists.
The Santa Monica startup focuses on connecting local flower shops with customers, offering a business-building platform that includes site construction, point-of-sale systems, customer management and email marketing. BloomNation charges no monthly subscription fee for florists to access these tools, instead taking 10 percent of each transaction. Its online network includes 3,000 florists across the country.
The company said it has seen 15 percent to 30 percent in month-over-month growth, though co-founder and Chief Executive Farbod Shoraka declined to share revenue figures. With business in full bloom, Shoraka said it was time for the company to shift its focus to bouquet-buying customers.
“It’s like OpenTable,” he said. “They had to go get all the restaurants to their point-of-sale system. Then they launched OpenTable.com to give consumers a one-stop shop to find their reservation.”
The round was led by Andreessen Horowitz and Spark Capital, Chicago Ventures and angel investor Ronny Conway.