Culver City multichannel network Fullscreen said it would acquire online creative studio Rooster Teeth. Terms of the deal were not disclosed.
Rooster Teeth, based in Austin, Texas, produces and distributes live-action shorts, serial comedies, animations, podcasts and gameplay videos to its 8 million YouTube subscribers. It also rakes in revenue by hosting live events, including an annual convention celebrating gaming and Internet culture.
Fullscreen will support Rooster Teeth productions and help develop new premium formats. The MCN plans to leverage Rooster Teeth’s experience with live events and merchandising for its own digital properties. Fullscreen, recently acquired by AT&T and Chernin Group’s Otter Media for an estimated $200 million to $300 million, generates more than 4 billion views through its 450 million subscribers.
“Rooster Teeth is one of the strongest and most authentic media brands in the world amongst 18- to 34-year-old, male-skewing audiences,” said George Strompolos, Fullscreen’s founder and chief executive, in a statement.
Rooster Teeth will continue operating as a subsidiary from its Austin offices.