Los Angeles Business Journal

Nix Hydra Raises $5 Million

By Omar Shamout Thursday, May 29, 2014

Nix Hydra, a Los Angeles mobile-game maker for women, has raised a $5 million Series A round from Colorado venture capital firm Foundry Group.

Founded in 2012 by Naomi Ladizinsky and Lina Chen, Nix Hydra had previously raised $600,000 from angel investors.

Nix Hydra has released two games so far, Egg Baby and Hot Guy Alarm Clock.

Egg Baby, which boasts 9 million downloads, is akin to the Tamagotchi electronic pet games produced by Bandai in the late 1990s. Nix Hydra’s game allows players to take care of a virtual egg where success depends on how well it’s looked after.

Chen said the funding will allow the company to grow. It plans to create new content and further develop the Egg Baby franchise while expanding into international markets.