Jarred Land is president of the company that makes Red cameras – the hot brand for digital moviemaking. But for fun he also pursues a more analog passion: a print magazine.

Land and his wife, DeBranne Treu, publish Wolf Magazine, a photography and fashion title produced in Hollywood that has published its first two editions this year.

The thick magazines, almost 300 pages, are packed with fashion photos – some adults only (think Helmut Newton) – of models. They have no ads and make money through newsstand sales of $28 an issue.

It cost about $150,000 to produce the first issue and an earlier test product they had launched at a party in Brazil. Sales have been good, he said, but the idea was never to make a big profit right away.

“Wolf is all about being a creative outlet,” Land said by email. “It really wasn’t about the money.”

Land, who runs Red Digital Cinema Camera Co. in Irvine, said that he’s always had an addiction to periodicals. He got the idea for Wolf because many photographers he knows shoot commercials to pay their bills but don’t have a print outlet for their more personal, creative work.

Land is editor-in-chief of the publication, which he plans to produce every eight months, and shoots some of the photos.

Treu is creative director and also models.

“We don’t pick the concept or the story or the talent in the shoots,” he said. “We leave that all up to the photographer.”

Next up is the launch of a Wolf gallery in Hollywood, Land said.

– Jonathan Polakoff