Los Angeles Business Journal

JustFab Reportedly Seeking Up to $100 Million

By Omar Shamout Thursday, May 15, 2014

El Segundo online fashion retailer JustFab is reportedly seeking $50 million to $100 million in pre-IPO funding and has hired Morgan Stanley to facilitate talks with investors.

The news was first reported by tech news website Recode.

A JustFab spokeswoman declined to comment.

JustFab raised $40 million in Series C funding in September led by Shining Capital Management in Hong Kong. The investment came months after the company acquired its biggest competitor, ShoeDazzle.

JustFab previously told Recode it expects $400 million in revenue this year.