ALEX LeMAY

Chief Executive

New Velocity Media

With hundreds of millions of “Snaps” a day, companies like Taco Bell are already seeing the opportunity for Snapchat to be a marketing and business tool. It’s only a matter of time before we start seeing “Snap-Couponing” that requires consumers to be standing at the cash register, cash in hand, to redeem, because that discount is only usable for a few seconds.

SEAN ROSSALL

Vice President

Cerrell Associates

Ultimately, Snapchat and similar services will likely have value for consumer marketing and external communications. At the moment, the value at an enterprise level is questionable, as it raises potential HR and liability concerns.

JASON CIMENT

Co-Founder

LA Dezign

Snapchat redefines “early bird dinner” specials for restaurants and brick-and-mortar businesses. With a little mystery, drive customers to your locations with Snapchat coupons that show the discounts – but only if your customers redeem them before they disappear.

JEFFREY A. SKLAR

Principal

Sklar Kirsh

The idea of disappearing content is interesting from a business perspective, but dangerous in practice. I would have a hard time ever feeling comfortable that the information is truly gone.

CHAD SERRANO

Owner

Csdesignla

I think that these services could potentially grow to be used for such things as communicating sensitive data, such as credit card and personal information, so that they need not live forever online. However, these services would somehow need to become much more secure to be useful in a business setting.

EVIE P. JEANG

Managing Partner

Ideal Legal Group Inc.

Although a photo in Snapchat can be deleted within a certain time, the Web server still has record of them. For a serious user, such as a law firm or hospital, I do think you do need more protection than that, where even the server cannot see the content.