Los Angeles has long been the world’s entertainment capital, so it’s no wonder tech startups are sprouting up here to help content creators better reach their audiences.
Peter Csathy, chief executive of consultancy and venture capital firm Manatt Digital Media, said the opportunity is ripe for tech companies to help content makers figure out how to make money through the growing number of social media channels that have become key avenues for distribution and promotion.
“Companies big and small that have content assets are trying to understand this multiplatform world and engage with their target audience,” while also learning how to monetize, Csathy said.
The bond between content and tech in Los Angeles has become so strong that one startup has grown out of a Hollywood production office.
That’s Epoxy, a year-old Venice company that helps artists and studios understand who’s talking about them on Facebook, Twitter and Instagram. The company, which launched its core service last month, was hatched at Team Downey, the production company founded by “Ironman” star Robert Downey Jr. and his wife Susan.
Read the full story in the June 16 weekly edition of the Business Journal.