The Los Angeles Business Journal brings you a weekly roundup of L.A. launches.
DeviantArt: The first mobile app from the art enthusiast site includes discovery tools to find new artwork and navigate curated articles. Angelo Sotira, the Hollywood company’s chief executive, said he wasn’t expecting the app to generate revenue just yet. Read more here.
Fuhu: The children’s tablet maker is adding a monthly subscription service for children ages 3 to 14 to access lists of children-friendly videos, apps, games and e-books. The Nabi Pass costs $4.99 a month and includes content from Walt Disney Records, DreamWorks Animation and National Geographic Kids. The service is only available for the El Segundo company’s Nabi line of tablets.
Space Inch: The Los Angeles studio has helped actress Lindsay Lohan launch a mobile game about the trials of being famous. “The Price of Fame” challenges users to navigate celebrity culture and paparazzi while letting them shop in-game for clothes, toys and pets. Lohan’s app takes a cue from reality star Kim Kardashian’s wildly successful mobile game, which posted $43 million in revenue in its first quarter. Read more here.
TigerText: The secure texting app used by health care providers has added new features to broaden its appeal for different industries. Business administrators can now see a message’s metadata – such as when a text is sent, received and opened – without knowing its contents. The Santa Monica company said it expected to triple revenue this year. Read more here.
VideoAmp: A fresh ad tech entry has launched with $2.2 million to help advertisers buy, optimize and measure video campaigns within one platform. The Santa Monica startup said it can help a brand increase its cross-platform reach while decreasing costs by up to 30 percent. Read more here.