Fullscreen Plans Premium Paid ProgrammingFriday, December 5, 2014
The digital media space is getting that much bigger.
Fullscreen Chief Executive George Strompolos said his company is looking to start producing paid premium content with its YouTube creators that would rival TV-quality programming, according to Re/code.
Strompolos said Fullscreen, with its 50,000 content creators and 500 million subscribers, will not leave its main YouTube business of creating free-to-watch videos financed through ads. But its recent acquisition by Chernin Group and AT&T joint venture Otter Media has allowed the Culver City multichannel network to pursue new types distribution. Otter Media purchased a controlling stake in Fullscreen for an estimated $200 million to $300 million dollars in October.
Strompolos spoke of Fullscreen’s plans at a Re/code event in San Francisco highlighting media and technology companies.
Fullscreen isn’t the first MCN is eyeing TV eyeballs. Gamers paradise Machinima overhauled its programming strategy last month to set a year-long calendar for its content, similar to how a network plans for a TV season. And Latino-oriented MiTu already has seen its digital content readapted for television through a partnership with cable channel Discovery Familia.