Would you pay to listen to your favorite radio personalities?
A podcast, especially due to its temporal nature, is much less valuable to me than a movie or other form of entertainment. I’d much prefer to make a micropayment of say 50 cents or a few fractional bitcoins for a single episode.
Elia Erickson Consulting
There’s so much free content that unless the radio personality were providing very specific useable and valuable information, I would not pay for access to a podcast.
Hogan Lovells U.S.
I listen to the radio during my daily commute, but I’m not personally invested in any one particular radio personality. I would probably not pay for this kind of premium content.
I would pay to listen to a personality I feel contributes to my everyday life. Even though there are plenty of free options out there, that doesn’t necessarily mean they’re great options.
I can’t think of anyone I would pay for, unless Mark and Brian (formerly of KLOS-FM) reunited. The business model for paid access to premium content is still a work in progress. I’d rather see sponsors and advertisers underwrite the material so we can access it for free.
Global public relations director
Citizens of Humanity
I would pay to continue listening to “Serial,” a new podcast from the creators of “This American Life.” But in general, it’s probably not something I would naturally consider.
For reprint and licensing requests for this article, CLICK HERE.
Stories You May Also Be Interested In
- Ex-FM Talk Show Host Dialed Into Fans Online
- Speaking Terms
- Poll: Radio star Tom Leykis has started charging listeners either $11 or $19 a month for premium access to his podcasts. Would you pay to listen to your favorite radio personalities?
- Radio's Look to IPod Hits Static
- Radio's Look to iPod Hits Static
- Hubbard Radio Takes 30 Percent Stake in Podcast Network
- Radio Turns Ear to On Demand
- Radio DJ’s New Spin