Los Angeles Business Journal

What 'A La Carte' TV Would Mean for Advertisers

Wednesday, September 25, 2013

A new PricewaterhouseCoopers study says that 44 percent of consumers would like a total a la carte pay-TV system and 73 percent would prefer at least more customization of packages than is currently offered, the Hollywood Reporter says. But Ad Age interviewed some experts who think only 20 networks would survive such a move, drastically reducing advertisers' options for reach.