Los Angeles Business Journal

Machinima Lays Off More Employees

By Natalie Jarvey Wednesday, September 18, 2013

Less than nine months after laying off 10 percent of its staff, Machinima is at it again.

The West Hollywood YouTube network announced Wednesday afternoon that it had laid off 22 employees, about 10 percent of the company, from its 206-person staff.

Machinima said the cuts were part of the company's growth plan, which includes putting an emphasis on premium programming.

"Over the next several months, Machinima will announce new programming and distribution initiatives that will advance the next phase of this strategic plan," the company said in a statement.

Machinima, which focuses on video game content, laid off 23 employees in December. The cuts affected the company's programming and editorial departments.

Machinima has continue to hire throughout the layoffs. Six available positions are currently listed on its website.

Tech blogs have reported that Machinima is looking to raise a significant round of capital and has also contemplated a sale.

The company last announced funding in May of last year from investors that included Google. Many of its competitors, including Maker Studios and Fullscreen, have raised large rounds from traditional media partners in the interim.