Los Angeles Business Journal

Machinima Names President

By Natalie Jarvey Wednesday, November 27, 2013

Multichannel YouTube network Machinima has appointed a new president and general manager amid reports that its top brass are leaving.

The Hollywood company said late Tuesday that veteran Internet executive Stephen Semprevivo has assumed the roles. Semprevivo, a past chief executive officer of L.A. executive search firm Korn/Ferry Futurestep, has been consulting with Machinima for the last several months.

Though he was appointed to his new role in October, Machinima did not announce the appointment for about a month. He reports to Chief Executive Allen DeBevoise, who recently told tech blog AllThingsD that he would step down after the company found his replacement. DeBevoise added that he'd remain chairman after his departure.

"Machinima is an exciting place to be," Semprevivo said in a statement. "It is a company that has created a strong global programming brand, attracted a massive audience, and drives the highest engagement of any digital video player."

Machinima, which creates online videos focused on video gaming, has been restructuring. It conducted two rounds of layoffs in the last year, cutting about 10 percent of its staff each time. It has continued to hire new employees despite the layoffs, saying that the cuts were part of the company's new emphasis on creating premium programming.

YouTube blog TubeFilter reported last month that DeBevoise's brother, Philip, and nephew, Aaron, would also leave the company by the end of the year. Philip DeBevoise has been the company's president. Aaron DeBevoise has been executive vice president of network programming.