Nasty Gal has become widely recognized as a brand that sells edgy, body baring clothing. So widely recognized that it says it's spawning copycats.
So the downtown L.A. company is taking legal action. The company filed a lawsuit on Monday alleging that the owner of NewNasty.com is infringing on Nasty Gal's trademark.
Nasty Gal alleges that Charamon Hunter's use of the word 'nasty' on her site "connotes sponsorship or affiliation with Nasty Gal by suggesting the defendant’s business is a 'new' version of the plaintiff's business." The company further argues that the New Nasty site could damage Nasty Gal's reputation.
Nasty Gal seeks actual damages and profits from the use of the New Nasty name. The company has also requested that Hunter stop using the New Nasty name and either cancel the New Nasty domain or transfer that domain to Nasty Gal.
Hunter could not be reached for comment.
Nasty Gal was founded by Sophia Amoruso in 2006 as an eBay shop for vintage clothing. She has since established it an independent e-commerce business that brought in nearly $100 million in sales last year.
The company, which has raised nearly $50 million in venture funding, is also planning to enter the brick-and-mortar commerce game. Amoruso tweeted last week that she plans to open stores and is looking for a district manager for the L.A. region.