Lions Gate Entertainment Corp. on Wednesday said that it signed a multiyear licensing deal with Jiaflix Enterprises to add films from the Lions Gate and Summit libraries to a steaming media service in China.
Jiaflix, which has offices in Santa Monica and Beijing, has a joint venture with M1905.com, China’s official streaming website, to offer video on demand. M1905 was created by China Movie Channel, which is under the State Administration of Radio, Film and Television.
The multiyear agreement also covers selected new Lions Gate releases as well as popular franchises such as the “Twilight” along with older films such as “Princess Bride” and “Dirty Dancing.”
Jiaflix, whose principals are entertainment industry veterans Sid Ganis, Marc Ganis, and Kenneth Huang, was launched to improve cultural cooperation between North American and European studios and China, which strictly regulates the distribution of non-domestic entertainment media.
"This exciting new agreement is a major step in furthering Jiaflix's plan to provide the best selection of Chinese and international films to its subscribers in China," Sid Ganis, a former studio executive and former president of the Academy of Motion Picture Arts and Sciences, said in a statement.
Jim Packer, Lions Gate’s president of worldwide television and digital distribution, said the deal is one of several that the Santa Monica studio has done that makes its film and TV shows available to Chinese consumers.