Los Angeles Business Journal

PR Firm Opens L.A. Office to Serve Tech Clients

By Natalie Jarvey Thursday, March 28, 2013

PR firms have been flocking to Los Angeles to scoop up clients in the city’s burgeoning tech scene.

The latest to make a move into Los Angeles is theMix, a San Francisco communications and media consultancy.

TheMix announced Thursday that it has added Principal Zach Servideo to head a Los Angeles outpost. The agency already counts Venice company Giant Media as its anchor client in the region.

“There’s a groundswell of L.A.-based startups led by entrepreneurs whose stories remain untold,” Servideo said in a statement. “We’ll raise the awareness of our clients and truly become an invested partner in their businesses.”

TheMix already has offices in Portland, Ore.; New York and Beijing.

Sparkpr in San Francisco earlier this month announced its plans to grow its business among the Silicon Beach startup community. The firm named a managing partner to head a media, music and entertainment practice in Hermosa Beach.