The American Association for Nude Recreation, the nation's largest nudist association is looking for corporate sponsors, and leaders think this might be their moment in the sun, the Wall Street Journal reports. Now that the organic food movement has given the word “naked” a wholesome new meaning – suggesting natural and free of preservatives – the word is popping up in all kinds of product names: Naked Pizza, Bear Naked granola, the Naked Grape Chardonnay and more than one naked lager.