Los Angeles Business Journal

Flowers Leading Bidder for Hostess Brands

Monday, January 14, 2013

Flowers Foods Inc. is set to kick off bidding for most of Hostess Brands Inc.’s bread business, offering a total of up to $390 million for brands and other assets that include Wonder Bread and Nature’s Pride, Reuters and the Wall Street Journal report. The Flowers purchase is subject to higher bids at a court-supervised auction.