Los Angeles Business Journal

A Bracelet Meant to Build Loyalty at Disney Parks

Monday, January 7, 2013

Walt Disney Co. plans to introduce a vacation management system called MyMagic+ that will drastically change the way Disney World visitors — some 30 million people a year — do just about everything, the New York Times reports. A high-tech bracelet will allow Disney for the first time to track guest behavior in minute detail and provide a variety of perks to visitors.