Los Angeles Business Journal

Wine Service Moves to El Segundo

By Jonathan Polakoff Monday, February 11, 2013

Subscription wine service Club W is moving its headquarters to El Segundo from San Francisco after raising money from L.A. tech investors.

The company announced last week that it raised $3.1 million in a round led by L.A. venture capital firm Crosscut Ventures. Also included in the round was Amplify, the Venice accelerator that has been mentoring Club W.

Adam Goldenberg, venture partner at Crosscut and co-founder of subscription e-commerce company JustFab, is joining the company’s board.

Club W, which offers subscribers three bottles of wine per month for $39, has workers in Denver, San Francisco and Los Angeles. With the move, most of the 10-person company will be in El Segundo in the next couple of months.

The company previously rented space at the location, 2301 Rosecrans Ave., but will expand in the building. That location is also home to other e-commerce startups including Goldenberg’s JustFab.

Chief Marketing Officer Ari Radetsky said the company is moving to be closer to investors and board members and to take part in the growing L.A. tech scene.

“Nobody is going to replace Silicon Valley, but San Francisco has really out-priced itself,” Radetsky said. “Smart companies are looking to take advantage of where funding is but not pay the exorbitant costs.”