Maker Studios in Culver City has agreed in principal to acquire the video network Blip.
The deal, which has not been formally announced, gives the well-funded YouTube network Blip’s roster of video talent, content library and connection to a number of production companies. And then there’s Blip’s video platform.
There had been speculation that Maker was been working on its own distribution platform that would give the company a better split on advertising revenue than YouTube currently offers. But a source close to the company said the driving force behind the deal was not only the appeal of Blip’s video player, but its deep bench of talent.
Maker will focus on promoting Blip’s on board talent, including video stars Julian Smith and Kipkay, through its YouTube network. The New York-based company also has production deals with Freemantle Media and Mydamnchannel.
A source with knowledge of the deal reported that it will be for stock and cash. The transaction is scheduled to close by early September.
A spokesperson for Maker Studios declined to comment.