Los Angeles Business Journal

Disney Struggles to Find Its Digital Footing

Monday, October 22, 2012

Trying to finally master the Internet the way it has theme parks or animated films, the Walt Disney Company has redesigned its Web site, Disney.com, for the third time in five years, the New York Times reports. Meanwhile, the Wall Street Journal examines how Disney hopes to establish Disney Fairies as a multiformat franchise, much as it has with its Princess characters.