Greycroft Partners, a venture capital firm specializing in early-stage Internet and media companies, on Monday said it closed its third fund, raising $175 million.
The Santa Monica firm, which also has headquarters in New York, typically invests $500,000 to $5 million. Investments over the years have included Encino online market research firm uSamp. The new fund will continue to invest mostly at the smaller Series A round level with a focus on Internet and mobile companies.
Investors in the new round included existing partners JP Morgan, BlackRock Private Equity Partners, Fairview Capital and Invesco Private Capital. New investors include Hall Capital, Hamilton Lane, Greenspring Associates, and Cambridge Associates.