ImpreMedia, the Los Angeles-based Spanish-language publishing group that owns flagship newspaper La Opinion, has announced that US Hispanic Media Inc. will become its controlling shareholder.
US Hispanic is a subsidiary of Argentine publisher La Nacion. The strategy behind the agreement is to combine ImpreMedia’s access to the Hispanic market in the United States with La Nacion’s expertise of print and online media in Latin America.
Monica Lozano, the long-time publisher of La Opinion, will retain her position as chief executive of ImpreMedia and the rest of the management and newsroom staff will stay with the company.
Francisco Seghezzo, former director of corporate planning at La Nacion, will become ImpreMedia chief operating officer.
La Opinion is the largest Spanish-language newspaper in the United States with daily circulation of 78,000.