“The goal is to be part of what they call the infotainment service for cars,” Friedman said.

A week before the LA ExpressPark launch, ParkMe spent about $500 putting up signs with its logo on meters throughout Los Angeles, including adjacent to the downtown project. The city did not consent to the signs and asked ParkMe to remove them.

“Since it was before the launch, Los Angeles was less pleased than they would have been on a different weekend (or) day,” Friedman said.

Express solutions

David Cummins, Xerox’s senior vice president and managing director of parking solutions, said ParkMe was chosen for the LA ExpressPark program because of its niche data for garage parking, which includes information such as early bird specials.

“We have a data-sharing arrangement with ParkMe to provide that critical data element,” Cummins said.

Peer Ghent, project manager and senior management analyst with the meter operations division for the Los Angeles Department of Transportation, said the goal of the project is to reduce traffic congestion and ParkMe does this by providing off-street parking location data so people don’t have to drive around as much.

“As far as ParkMe, they have input in private garage info which we don’t have access to,” Ghent said.