Los Angeles Business Journal

Dreamworks Reportedly Bidding for Classic Media

Tuesday, July 17, 2012

Could Shrek be putting Lassie on a leash? DreamWorks Animation SKG Inc. is leading the bidding for Classic Media, the privately held owner of rights to characters such as Lassie, Casper the Friendly Ghost and the VeggieTales franchise, sources tell the New York Times. The Glendale animation house has reportedly offered more than $150 million.