Los Angeles Business Journal

Shopper Alert: Price May Drop for You Alone

Friday, August 10, 2012

It used to be that with dedication and a good pair of scissors, one grocery shopper could get the same coupons — and cheap prices — as another. The New York Times reports that grocers like Safeway and Kroger are going one step further, each offering different methods to determine individualized prices to encourage shoppers to spend more.