ValueClick Inc. on Tuesday said division head John Giuliani has been promoted to the new position of chief operating officer, effective immediately.

Giuliani has been president of the Westlake Village online marketing firm’s Dotomi division. He was Dotomi's chief executive when ValueClick bought the company in August. ValueClick said Giuliani will oversee several U.S. units.

“John's digital and database marketing expertise and leadership skills make him the perfect choice to drive the integration of our businesses, allowing our customers to leverage our unique vision,” Chief Executive James Zarley said in a statement.

Shares were up 6 cents, or less than 1 percent, to $20 in midday trading on the Nasdaq