20 in their 20s – Alle Fister

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From running nail salons to a bakery to a law firm, these young entrepreneurs got an early start in making their way in the business world.

Alle Fister, 29

Bollare, West Hollywood and New York, a PR company

Employees: 16

Financials: Bollare has experienced steady economic, client roster and team member growth over its six years in business.

What led you to start your own company?

I was one of the initial employees at women’s online retailer www.shopbop.com, heading their PR and spokesperson work. Six years ago, Amazon acquired Shopbop, and in this transition I formed Bollare – which means “to brand” in Italian – with Shopbop as our first client.

Where did you get the startup money?

Bollare was started in my little apartment on Reeves Drive. We did not have any funding; the business is completely bootstrapped. We grow through success, results and client wins.

What was the most important lesson you learned?

To ask for help! I have an amazing network of advisers, friends and family, who are some of the most successful and smart people in their respective fields.

What do you do to relax?

I am a workout junkie. I really enjoy running and yoga. Escaping to Equinox or Physique 57 is a luxury I cannot give up. Additionally, spending time with my fiancé, Don. We enjoy heading out to the beach, seeing live music and travel.

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