With its beachside locale, Santa Monica has long attracted businesses. But now, the city has become a virtual hot spot for today’s generation of Internet businesses, especially those involved with social networking websites.
Fast-growing companies are lured to the abundant creative office space with high ceilings and exposed brick. They like to install playful amenities – such as the 1948 Cadillac Fleetwood, above, that doubles as a couch at automotive website Edmunds.com.
In this Real Estate Quarterly, the Business Journal explains how these tech companies have changed Santa Monica’s real estate market and earned the city a new moniker: Silicon Beach.
