Adconion, an online ad network based in Santa Monica, has moved its headquarters and nearly tripled its square footage.
The new headquarters is 40,000 square feet in the Lantana South building at 3301 Exposition Blvd. The company previously occupied 15,000 square feet on the Third Street Promenade.
“We are growing despite the protracted recession, and this requires a space that could accommodate our current and anticipated future growth,” Jeremy Daw, Adconion’s chief technology officer, said in a statement.
Daw also said the new space facilitates the company’s creative culture. Adconion is organized into teams, so the offices will allow every employee to have personal space as well as team meeting rooms. For creative inspiration, the new building will feature an on-site beach volley court, locker rooms and showers.
In conjunction with the expansion, Adconion expects to hire more than 100 people at its 16 offices in 2011, with about 37 current job openings for the Santa Monica location.
Nutrisystem News
DonatWald & Hague in Santa Monica is the new ad agency for weight-loss food program Nutrisystem.
DWH will take a user-generated approach to the account using testimonials of Nutrisystem customers. Testimonial videos will appear in TV commercials and Internet ads. The campaign will also feature print ads and a presence on Facebook and Twitter.
“Nutrisystem is by far the No. 1 home delivery weight-loss company in the country,” Amir Haque, chief strategy officer at DWH, said in a statement. “Yet even with that strong business success, it comes in a distant third in brand awareness and brand consideration.”
Nutrisystem is based in Fort Washington, Penn.
Agencies & Accounts
PR and lobbying firm Englander Knabe & Allen has added Eric Rose as an equity partner in the downtown L.A.-based firm. … Excel PR, a publicity firm in the Spaulding Square neighborhood of Los Angeles, has won two local clients: Twiistup 2011 and Nevolution.com. Twiistup is a technology and media conference scheduled for Feb. 9 at the Skirball Cultural Center. Nevolution is a soon-to-launch app store for Microsoft Windows users based in Woodland Hills. … AdPlayerz Inc., an ad sales firm in Westlake Village, has reached an agreement to sell all North American advertising on behalf of the PixelMags Network, a library of mobile phone apps with magazine content. PixelMags publications include AutoWeek, Dub and Pottery Barn. … MEC North America, the ad agency formerly known as Mediaedge:cia, has appointed Carol Lansen as managing partner of its Miracle Mile office. Lansen will be responsible for the Activision account. … Torrance-based marketing agency Neotrope is donating $36,000 in free public relations and newswire services to non-profits. Non-profits may apply for the grants until Feb. 10 at the website of its Send2Press newswire subsidiary. … International management consultancy Decision Point, based in Redlands, has named Blaine Group as its preferred provider for crisis communications. The Beverly Hills PR agency has developed a computer program to help Decision Point clients manage their reputation during a crisis.
Staff reporter Joel Russell can be reached at [email protected] or at (323) 549-5225, ext. 237.
