Rolling Out Artwork for Fundraiser

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Rolling Out Artwork for Fundraiser
Tommy Hollenstein works on a painting at a Hollywood storefront.

Tommy Hollenstein was spinning his wheels last week – but it was all for a good cause.

Hollenstein is an L.A. artist who became a quadriplegic after a biking accident more than two decades ago. After his recovery, he began painting abstract works with the tires of his motorized wheelchair.

His work has been shown around the globe, but this month he is among nine working artists holed up in a vacant storefront at 7024 Hollywood Blvd. next to the Roosevelt Hotel. It’s all part of a seven-week fundraising campaign to raise money for local art organizations.

“It’s Christmastime and people are shopping, but I think it’s nice to say let’s enjoy something real, too, and something being created in a very unique manner,” said Hollenstein, 51, as he finished painting a seven-foot-long board.

The Hollywood storefront event, which started Nov. 15 and will last until the end of the year, is part of a national holiday campaign by Las Vegas’ Patron Spirits Co. to give exposure to local artists. Shoppers are encouraged to bid for the final artwork as holiday gifts at an end-of-year auction.

There also are events in Chicago, New York and San Francisco. In each city, the tequila maker partnered with an arts organization to select artists to participate at the storefront, which features some limited Patron signage.

The artists, who take turns painting and sculpting, were selected by the L.A. Art Association, a 350-member non-profit that will receive the auction’s proceeds.

“We thought for the holidays, here’s something unusual we can do that’s more than a static billboard and has the ability to make a contribution to the community,” said Greg Cohen, a spokesman for Patron.

Hollenstein said that he enjoys the exposure – he had a crowd of about 30 watching him earlier this month – and the opportunity to help out other local artists.

“It sounded like a fun opportunity to be out there in the window front painting live and to have the chance to give back,” said Hollenstein, who creates his work by having an assistant brush paint onto his front wheelchair tires and rolling across a canvas. He is able to control the wheelchair with a joystick since he has some limited mobility in his arms.

Last week, he painted on a quarter-inch-thick, 28-square-foot Masonite board. The finished product was similar, but larger in scale than his signature pieces, often featuring circular images.

“I bought 40 cans of paint,” he said. “It’s like a bright, colorful array of flowers.”

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