Skechers to License Bag Line

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Trendy shoemaker Skechers USA Inc. on Tuesday said it signed a licensing agreement in which Global Design Concepts will design, produce and distribute Skechers branded backpacks, messenger and tote bags for men, women and kids.

The new line, scheduled to arrive in stores this fall, will include small, trend-driven bags to larger functional backpacks, laptop and messenger bags, the Manhattan Beach company said. Global Design, based in New York, makes branded products for several local companies, such as Walt Disney Co., Mattel Inc. and Warner Bros.

“It’s our goal to continue leveraging the branding power of Skechers to reach our consumers across an increasingly diverse assortment of product categories,” said President Michael Greenberg in a statement.

Skechers last week signed a deal with Los Angeles-based French Craft Leather Goods Co., which will produce a line of leather goods and accessories under the Skechers brand.

Skechers shares were up 12 cents, or less than 1 percent, to $37.70 in midday trading on the New York Stock Exchange.

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