FDA Cracks Down on Food Claims

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The Food and Drug Administration on Wednesday released 17 warning letters to food manufacturers, making good on a vow to crack down on misleading labels on food packages.

The agency accused the companies of pumping up the nutritional claims of their products or masking contents like unhealthy fats. The letters went out to the makers of a broad array of products, including Gerber baby food, Juicy Juice, Dreyer’s ice cream, POM pomegranate juice and Gorton’s fish fillets..

In the case of POM pomegranate juice, the agency said that the company’s Web site, which is listed on its bottles, carried misleading claims that the juice could prevent or cure diseases like hypertension, diabetes and cancer. Such claims are not allowed on food products and would require that the juice be treated, in regulatory terms, as a drug, according to the letter sent to the company.

POM Wonderful LLC said that “all statements made in connection with POM products are true” and supported by scientific research.

• Read the full New York Times story.

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