Pasadena headhunter Smooch Reynolds, who specializes in PR jobs, was asked to find the right candidate for a position. It turned out that the right candidate was Smooch Reynolds.

After 23 years as a headhunter for PR executives, she will leave her Pasadena-based placement firm, Repovich-Reynolds Group, to join the Irvine Co. in Orange County as senior vice president of communications.

“Executive search has been the most incredible career journey I could have imagined,” she said. “I’m taking my own advice: Always be challenged, open to all possibilities and willing to grow.”

After graduating from USC, Reynolds started as press deputy to Los Angeles City Councilwoman Pat Russell. Later she moved to Hill & Knowlton, where she established a talent search practice. That led to founding her own company, where she conducted searches for hundreds of companies, from startups to corporate giants.

In conjunction with her move to Irvine Co., the large Orange County developer, she will close her three-person company and shift her clients to global human resources firm Stanton Chase.

Reynolds, 53, was thinking about a career switch to corporate PR when Irvine Co. asked her to find a communications manager.

“It was very apparent in the first round of meetings that I got along very well with them,” she said. “They called a few weeks later and asked if I would be interested in the position.”

Hispanic Coverage

Acento, a Hispanic ad shop in West Los Angeles, is the new agency for Infinity Property & Casualty Corp. in Birmingham, Ala.

The mission for Acento is to increase name recognition for Infinity’s auto insurance among Hispanics. The assignment includes market research, ad creation, media buying, public relations and events. Also, Acento will create brochures for insurance brokers and agents.

“We are looking for extraordinary results that complement our rich history serving this segment,” Glen Godwin, Infinity’s chief marketing officer, said in a statement.

Acento, an agency founded by Roberto Orci in 1983, increased revenue 39 percent in 2009 and expects to grow another 50 percent this year. Its client list includes Wells Fargo, Staples, Southern California Edison and ServiceMaster.

Park Campaign

Government Solutions Group in Pasadena has launched a campaign designed to help parks in 13 states bring in some money in the face of cash-strapped government budgets.

The agency has created visitor’s guides supported by corporate advertisers who will donate to the parks for every sale they make through the program.

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