IT Firm’s Sales Pitch Airs It Out

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Business is taking off at a local IT company, thanks to a zeppelin.

Woodland Hills-based Key Information Systems Inc., which does tech consulting and IT work for companies around the country, is wooing potential clients with two-hour rides on a zeppelin.

Since the beginning of the year, the company has taken customers aloft in a zeppelin operated by Airship Ventures Inc., a Moffett Field-based company that gives zeppelin tours of San Francisco and Los Angeles. L.A.’s two-hour trips launch from the Long Beach Airport and come with a midair champagne toast.

Zeppelins are different from blimps: Zeppelins are supported by a hard skeleton. They are bigger than the better-known Goodyear blimp and can carry twice as many passengers. The one used by Key Information carries 12 passengers.

The voyages organized by Key Information aren’t just full of hot air; Pete Elliot, a company spokesman, said four trips have helped his company land $1.5 million to $2 million in business. He estimated Key Information spends about $1,000 per person for each trip.

“We’re always trying to put something together that’s unique,” Elliot said. “Certainly an airship ride is not something that happens every day.”

One prospective Key Information client who took a zeppelin ride recently told Elliot that she had had only one other experience that came close to it: meeting the Dalai Lama.

“It’s very profound,” Elliot said.

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