Fro-Yo Wars Heat Up for Summer

0

Just how badly do the makers of chichi frozen yogurt want folks to buy their pricey, probiotic-stuffed stuff?

Over the past few weeks, Pinkberry, the leader of the better-for-you “fro-yo” pack, has begun to deliver frozen yogurt , via bicycle messenger , from six of its New York City stores to folks who buy at least $10 of it. Meanwhile, rival Red Mango just introduced a flavor it dubbed Tangomonium, perhaps to give taste buds the feeling of performing a tasty tango with its tangerine-laced frozen yogurt.

The summer season is on tap, when frozen yogurt sales jump 20%. But with this one in the midst of the recession, not everything is perfect in Fro-Yo Land. The two fastest-growing chains, Pinkberry and Red Mango, were forced to close several stores each last year in the already overcrowded Southern California market. Compared with other food categories, they’ve both escaped mostly unscathed from the teeth of the economic downturn.


& #8226;

Read the full

USA Today

story.

No posts to display