Theaters Race to Upgrade to 3-D for DreamWorks Film

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Theater owners, slowed by funding delays that have hampered the adoption of 3-D technology, raced to complete upgrades for this weekend’s opening of “Monsters vs. Aliens.”

Regal Entertainment Group, the largest U.S. exhibitor, and Carmike Cinemas Inc. were still converting screens this week for the DreamWorks Animation SKG Inc. movie, which casts monsters as good guys defending Earth from an invasion.

The last-minute additions will put “Monsters vs. Aliens” on more than 2,000 screens in the U.S. and Canada, the widest 3- D opening ever. The credit crunch has threatened to spoil the plans of DreamWorks and other Hollywood studios that will release more than a dozen 3-D films this year to increase box- office revenue and entice audiences with the special effects.


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