Tall Order for Local Sign Maker

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This month one of the biggest signs in Los Angeles doesn’t say “Hollywood” on it.

That’s because the Staples Center has a ginormous (152 foot wide by 72 foot tall) Los Angeles Lakers banner plastered across its fa & #231;ade in celebration of the team’s ascent to the Finals.

But more interesting in these days of ubiquitous supergraphic billboards: the company that did the work, MBE Digital, an El Monte digital print shop owned by Brian Rayner, had just four days to do its biggest job ever.

“He does incredible work,” said Cara Vanderhook, a spokeswoman for Staples Center owner AEG.

Rayner and his crew of 40 employees at one stretch spent 36 straight hours hanging both the exterior banner and dozens of smaller banners in and on Staples Center. Still, the biggest challenge was the giant exterior banner which had to be hung during a surprise June storm. The job wasn’t finished until 5:30 a.m. on the day of Game 1.

“We were given two days to do the gigantic wall. We weren’t able to start printing until they won (the prior series). That was sort of a hindrance. During the night, I slept half an hour here or there in my car,” said Rayner, whose company also prints banners for L.A. Live and the Los Angeles Kings hockey team.

So just how exactly is a supergraphic made?

MBE Digital has several wide-format printing machines, the largest of which is 16 feet wide. The largest banners are produced in pieces that are self-adhesive like a bumper sticker.

After the installation, Rayner went home and slept. He didn’t wake until halfway through the second quarter. He watched the rest of the game on television.

MBE Digital not only offers installation but removal, too.

“I’ll come back and take down the banner whenever they want, but hopefully they will want to leave it up for awhile,” he said.

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