Jayshree Gupta reclined on an English-style sofa in her Beverly Hills penthouse as crews buzzed around taping protective paper over the hardwood floors and wheeling in crates of camera gear.

She was hosting a television-commercial shoot. It meant allowing dozens of strangers and 400-pound klieg lights into her home for a full day, and it was worth every minute, Gupta said.

Gupta, a clothing and jewelry designer, is among an increasing number of recession-pinched Los Angeles homeowners turning to Hollywood for help, offering their houses as sets for feature films, commercials and even adult movies.

“We are getting a lot of calls,” said Joseph Darrell, whose Los Angeles-based Joe Darrell Location Service represents Gupta. “They say, ‘Can you help me to bring a production to my home, because I have trouble making my payments.'”

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