Not Shooting Blanks

0

When the Dodgers asked Lakers guard Sasha Vujacic for his photo, the Slovenian basketball star gave them one he really liked: It had recently been shot by Pasadena photographer Kendall Roclord.

Now, the picture is a prominent feature of the “This Is My Town” billboard campaign, designed to foster interteam fandom in wake of the Lakers’ latest National Basketball Association championship.

It’s turned into quite a calling card for Roclord.

“His PR people sent a photo from it to the Dodgers,” said the photographer. “Next thing, Sasha is up on Olympic (Boulevard).”

The success of the shot is a bit of a surprise given that Roclord’s primary subjects have little to do with sports. The photographer, who opened his studio in 2003, usually shoots families and children.

And while he’s proud of his shot of Vujacic, he takes more satisfaction in his charitable causes. He provides free headshots for actors with Down syndrome, such as Blair Williamson of “Scrubs” and “Nip/Tuck.” He said those actors are very candid.

“I enjoy when people I photograph are open,” Roclord said. “Its all about indulging in your fantasy and letting me capture that.”

No posts to display