Cherokee Inc. Focuses on Value Message

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An executive at Cherokee Inc., which licenses clothing brands including the Cherokee brand for Target, said Tuesday that a cautious spending environment might actually bode well for sales of the company’s value-oriented apparel basics.

At the Thomas Weisel Partners Consumer Conference in New York, Chief Financial Officer Russell J. Riopelle noted that consumers are cutting back on discretionary spending, but that could be a plus for Cherokee.



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