L.A.-based Pinkberry Inc. filed six lawsuits this week against what it contends are copycat frozen yogurt shops.

Pinkberry is accusing Yoberry in Ft. Lauderdale, Fla.; Yoberry in Washington; Yogiberry in Olney, Md.; Pingo Yogurt in Alhambra; Monkee’s Teriyaki in Venice; and Peachberry in Long Beach and Gardena of deliberately emulating its “highly distinctive branding.”

The businesses were either reproducing Pinkberry’s fruit-shaped swirl logo, duplicating the minimalist layout of its stores or filching parts of its name, the company alleges. Some of Pinkberry’s promotional material was doctored with another store’s name, the company contends, and in another case photos belonging to Pinkberry were altered and displayed.

& #8226;

Read the full

Los Angeles Times

story.