The revitalization of Hollywood has led to cleaner streets. Now business leaders there want Tinseltown’s alleys to shine.

The Hollywood Entertainment District, which includes all property owners in an 18-block stretch along Hollywood Boulevard, expects to get renewal of its business improvement district funding in a vote this week with an extra fee for alley cleanup.

The extra fee would allow the district to provide

cleaning and security services for accessible alleys.

Once the alleys are cleaned up, the district’s board hopes property owners will use them to create alternative entrances and patio seating, with the result being a more pedestrian-friendly environment.

“Our alleys are in a deplorable state,” said Kerry Morrison, executive director of the Hollywood Property Owners Alliance, which manages the improvement district. “We’re doing a lot to clean up the front, but you walk into an alley and it’s like you walked back 20 years.”

Morrison said the board got some pushback from property owners over the added fees. But after several of them made a field trip to Old Town Pasadena to see its improved alleys, things turned around.

“We were close to abandoning the idea,” Morrison said. “But the trip was transformative.”

The alley initiative is being coordinated by Sarah MacPherson, the associate executive director of the Property Owners Alliance who did her master’s degree project at UCLA on alleys. The Hollywood district is the second in Los Angeles to assess alleys. The downtown fashion district was the first. Such improvement districts typically provide security, cleanup services and tree plantings, among other duties.

Carlos Adley, who owns the property housing Velvet Margarita Cantina, True Tattoo, Vinyl Fetish and Ashley Paige on Cahuenga Boulevard, is a proponent of cleaning up the alleys. He said he spent thousands of dollars on alley improvement, including the construction of an outdoor patio at Velvet Margarita, which he also operates.

“We’ve put our money where our mouth is,” said Adley. “We’re willing to do whatever it takes. It’s hard for everyone.”

The business improvement district renewal is subject to a mail-in vote of property owners. If approved, it would extend the five-year, $2.5 million-a-year contract to 10 years at $3.4 million plus the additional assessments for alley cleanups. It also would expand the district’s borders and increase the number of property owners in the district to 225 from 200. The district got its start in 1996.

The alley assessment would increase the district’s budget by $130,000. Individual parcel assessments are based on size and would range from $100 to $74,000 per year.

Morrison is confident the assessment will be renewed. Five years ago, 85 percent of the district’s property owners voted in favor of the first renewal.

“There are always a few people who are unhappy about paying the assessment,” she said. “But for the most part, owners recognize that not having a BID in place would make revitalization more difficult.”